Sunday, January 26, 2014

Use of social media by European SMEs - Information policy - EU Bookshop

From a business perspective, social media are here to stay since they will definitely be part of every company in the future.

They are important for external activities; such as developing an enterprise's image, but also for internal activities, such as enhancing collaboration and communication.

SMEs that use social media appear to be doing better than non-users. For the non-users, the main barrier seems to be the failure to understand social media and insufficient demand f...Δείτε περισσότερα

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